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Keebler

Keebler Reviews

www.keebler.com
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Keebler Overview

The generated data is based on reviews and questionnaires provided by PissedConsumer.com users.

AI insights based on reviews
Rating Distribution

Keebler has a 2.0 star rating from 329 customer reviews, 40% would recommend, and 73% say product quality should improve; 45% say they won't repurchase.

Key Takeaways for Future Customers

  • Keebler reviews report persistent quality decline and recipe changes.
  • Frequent reports of broken items, missing filling, and stale taste.
  • Consumers cite poor response on refunds and exchanges and customer service delays.

Negative Feedback / Risk Areas

  • Repeated customer complaints about flavor change and reduced filling.
  • Packaging and shipping damage, foreign objects found, and poor quality control.
  • Issues with refunds, billing, exchanges, and slow or rude customer service.

Positive Feedback

Many note Keebler used to be good, long-term buyers miss the original recipes and some still enjoy select cookies.

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Media from reviews

Keebler - I bought the nutter butter cookies and...
Keebler - I bought the nutter butter cookies and... - Image 2Keebler - I bought the nutter butter cookies and... - Image 3Keebler - Fudge sticks come apartKeebler - Thin, not enough kids, over fragileKeebler - Thin, not enough kids, over fragile - Image 2Keebler - Thin, not enough kids, over fragile - Image 3
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Show reviews that mention
cookies crackers package cookie vienna fingers taste flavor peanut butter fudge butter
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Jesenia D Uel

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

I found something in a cookie

AI Highlights
  • - Found a metal wire in a Keebler Vienna Finger cookie.
  • - It looked like hair initially; snapshots show metal wire and no call or email received.
Keebler - I found something in a cookie
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Keebler - I found something in a cookie - Image 2
Keebler - I found something in a cookie - Image 3
Keebler - I found something in a cookie - Image 4
Keebler - I found something in a cookie - Image 5
Keebler - I found something in a cookie - Image 6

I was eating a keebler, Vienna finger cookie yesterday 11/18/25 morning and I found a what I thought was a hair at first, but looking at the snapshots, it was a piece of metal wire. I was supposed to get a call from someone about this and I have not received a call or email.

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Beverly R Byu

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Saddle River, New Jersey

Go back to the way you made el fudge...

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Contacted the company first

The reviewer tried to contact the company before posting this review.

go back to the way you made el fudge cookies. they suck now, have no taste, and they are not even put together correctly.

Cons:
  • Dont taste the same cheaping out on ingrediants

Preferred solution: i wont buy again

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Cynthia L Byx

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Atlanta, Georgia

I bought the nutter butter cookies and...

Contacted the company first

The reviewer tried to contact the company before posting this review.

Keebler - I bought the nutter butter cookies and...
Keebler - I bought the nutter butter cookies and... - Image 2
Keebler - I bought the nutter butter cookies and... - Image 3

I bought the Nutter Butter cookies, and it had something hard when I bit into a cookie. It looks like a tooth or something. Gross.

Loss:
$6

Preferred solution: Making sure youre aware of something was wrong with your product

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Deborah B Rbm

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Cheddar Cheese Peanut Butter Sandwich Cookies are not right

Keebler - Cheddar Cheese Peanut Butter Sandwich Cookies are not right
Keebler - Cheddar Cheese Peanut Butter Sandwich Cookies are not right - Image 2
Keebler - Cheddar Cheese Peanut Butter Sandwich Cookies are not right - Image 3
Keebler - Cheddar Cheese Peanut Butter Sandwich Cookies are not right - Image 4

I bought a package of Keebler Cheddar Cheese Peanut Butter Sandwich Crackers from the grocery store.

The individual packages only contain 3 sandwich crackers. Supposed to contain 6. Plus, the filling was so sparse, it was almost nonexistent.

I sent *** an email a few days ago, but haven't even gotten a confirmation email from them.

Loss:
$3
Pros:
  • Somewhat of a selction of products
Cons:
  • Expensive smaller packages with less product than before

Preferred solution: Full refund

User's recommendation: Try to look inside the clear part of the packaging before you buy these!

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Shirley D Gsr

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Verified Reviewer

Skimpy peanut butter crackers

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Keebler - Skimpy peanut butter crackers
Keebler - Skimpy peanut butter crackers - Image 2

I often start my day with a store brand PB cracker packet. Bought keebler on sale and will never buy again.

Just enough peanut butter to glue crackers together, not enough to taste. These are a joke.

Food Lion/Hanford store brand is SO MUCH BETTER! Shame on Keebler.

User's recommendation: Buy store brand instead

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Kevin W Dge

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Millville, New Jersey

I opened my pack of elfwich cookies and...

Contacted the company first

The reviewer tried to contact the company before posting this review.

Keebler - I opened my pack of elfwich cookies and...

I opened my pack of elfwich cookies and one side is the right way then the other side is the flat side of the cookie. I am very disappointed I have never had this happen. I think I have on had 5 that are the right way

Pros:
  • Love these cookies when they are right
Cons:
  • Are not right

Preferred solution: Deliver product or service ordered

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Anonymous
map-marker Lansdale, Pennsylvania

Fudge sticks come apart

Keebler - Fudge sticks come apart

Open up a package of fudge sticks, they are not together. The wafers are separated from the whole cookie. Never had a problem like this before.

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Anthony S Xqj

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Verified Reviewer

It was good

Contacted the company first

The reviewer tried to contact the company before posting this review.

My name is Mr. Anthony Bernard Shropshire Jr, and I was going to use your guys' site for the very first time when I get a prepaid card and try all your favorite candies and nuts and everything.

What kind of nuts can I get in candies? I can get, please let me know.

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Sue J Mex

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Verified Reviewer

Bad food

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Bought cheese and crackers, the biggest package too. Figures.

Anyway, they tasted horrible!

I bought them at a mobile in Latham, NY. I normally love them!

Loss:
$5
Pros:
  • I normally love their stuff
Cons:
  • Bad batch

Preferred solution: Full refund

User's recommendation: Careful

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Anonymous
map-marker Chester, South Carolina

Thin, not enough kids, over fragile

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AI Highlights
  • - Mini pie crusts are very thin and show the aluminum plate.
  • - They crumble when removing from the package.
  • - Lids are not included for all pies.
Keebler - Thin, not enough kids, over fragile
Keebler - Thin, not enough kids, over fragile - Image 2
Keebler - Thin, not enough kids, over fragile - Image 3

Purchased some mini pie crusts for the first time in years. Now I remember why I stopped.

The crusts are so thin you see the aluminum plate through them, they are crumbling just from taking them out of the package, and the pies no longer come with lids for all of them. Just make them yourself with muffin pans.

How disappointing. 2 kids for 6 pies?!

User's recommendation: Make it yourself, it will be better.

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Saleen Isp

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Verified Reviewer
| map-marker Nottingham, Maryland

Poor product value

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Updated by user Oct 03, 2026

Do not pay for lesser quality products. They charge full price but cut product ingredients.

Original review Sep 18, 2026

Wife has eaten Vienna Fingers for years. Recently bought her a package and when she opened it the first thing she said to me was where is the cream filling?

It was barely half the cookie and very thin. We both agreed that we will no longer waste our money on your product.

My wife liked her fingers with her coffee. Not anymore.

Pros:
  • Flavor
Cons:
  • Product lack of content
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Briceyda Jth

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Verified Reviewer
| map-marker Newburgh, Indiana

No sugar whatsoever in this cookie, the chips deluxed fudge filled, why do these cookie companies think if we taste chocolate or chocolic chips in a cookie that we will think the cookie is sweet

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Put sugar in the batter, don't say you do, I know what a cookie tastes like with sugar, what a waste of my money, when I was craving something sweet. The chips nor the so-called fudge makes the cookie sweet, the batter does.

I will never buy Keebler again, I want my money back! Don't buy Keebler cookies, don't buy Keebler cookies!

Loss:
$3
Cons:
  • Trying to save money on sugar
  • Just like all the chocolate chip companies

Preferred solution: Full refund

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Joanne B Qjp

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Centereach, New York

Unsatisfied with quality - Export Sodas

Contacted the company first

The reviewer tried to contact the company before posting this review.

Keebler - Unsatisfied with quality - Export Sodas
Keebler - Unsatisfied with quality - Export Sodas - Image 2

I thought it was important to let you know that I purchased a 28-ounce can of your Keebler export sodas at BJ's Warehouse in Setauket, New York. The expiration date is not until July 11, 2026.

(See attached photos.) As soon as they were opened and I had a few crackers, I realized they had absolutely no flavor and totally tasted stale. (I had others taste them, and they agreed.) It's very disappointing because I would think that the Keebler brand would be better than that. I am discarding the entire can of crackers as they really are not worth the calories when they have no flavor, no taste, no saltiness, and are stale/flat. Maybe you should take a look into what's going on with your export soda crackers.

Is it the packaging? Did something change in your ingredients? Did something change in the way you are making them?

Unfortunately, I will not be purchasing these again. It will also make me think twice before purchasing other Keebler products.

Loss:
$8
Pros:
  • Usually good
Cons:
  • Export sodas - stale
  • No flavor

Preferred solution: I would like the satisfaction of knowing that you will improve the quality of these crackers - find out what is causing them to be tasteless and stale. I have read other reviews online saying the same thing - so I know it's not isolated.

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Lauren D Juk

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Amsterdam, New York

Cookies

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AI Highlights
  • - No response after emailing for almost a week.
  • - Vienna Fingers have less filling and one section is empty.
  • - The cookies now have no taste.

I emailed them almost a week ago. No response.

I bought Vienna fingers a while ago. The package is the same size but one of the sections is empty. Next time I bought them there was less filling.

Finally now they have no taste.

No response. I didnt expect a refund but thought if they get enough feedback they might consider reversing some of the changes.

Preferred solution: If enough people complain they might consider reversing some of the changes

User's recommendation: Don’t buy them

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Anonymous
map-marker Mount Pocono, Pennsylvania

No filling on exactly one Keebler Sandwich Cracker per pack of six

AI Highlights
  • - Customer reports every six-pack has one cracker with no filling.
  • - Believes it is deliberate cost-cutting.
  • - Will not buy again and will tell others.

I have been a customer of Keebler for many years, mainly Cheese and Cheddar Sandwich Crackers. They have been my favorite snack for a long time.

However, I have noticed over the past few months that in each package of six crackers there is ALWAYS EXACTLY ONE cracker that has NO filling. NONE, not even a trace. It has been every package and always one cracker. This is not an accident.

This is not poor Quality Control. This is deliberate, an obvious attempt to reduce costs. This is flipping the bird at the customer. Well guess what Keebler, I am flipping the bird right back at you.

I will never buy another Keebler product. I will tell everyone I know about this.

I will tell the people at the supermarket about this. You have permanently lost at least one customer.

User's recommendation: Do not buy any Keebler products. They can no longer be trusted.

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Michellelbs B

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Cupertino, California

Something has changed

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The classic shortbread cookie has been changed. It's not as qrisp, n the taste is different.

Not as good as the last time I bought them-2months ago roughly.

The flavor is off, not a buttery taste it's a greasy sort of taste n not crisp like before. While we are at it the cookies look smaller too while the cost is higher.

I should have just bought the stores brand of the cookie...disappointing.

Loss:
$3
Cons:
  • As i said above-greasy taste n feel

Preferred solution: Full refund

User's recommendation: Buy the stores brand, these are different now.

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Kynzi Wyo

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Phoenix, Arizona

Vienna fingers white cream in middle of sandwich is a joke. I measured spaces on each side of cream. It was half of cookie. So you cut way back on amount of cream in each cookie. I'm not buying anymor

Put more cream on. I've been eating them for 50 years.

They were not that way before. Don't try to fx something thats not broken!!

Preferred solution: More cream in cookies

User's recommendation: The cookies are not as good as they were.

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About

Related Companies

Ferrero Group, Ferrero Rocher, Brachs, Ferrara Candy Company, Fannie May

Summary

Keebler is a large manufacturer of cookie and cracker products. The company was founded by Godfrey Keebler in 1853. Its headquarters is based in Battle Creek, Michigan, United States of America. Keebler is a division of the Kellogg Company. Keebler offers a broad range of cookies and crackers. The company sells their products under the following brands: Chips Deluxe, Famous Amos, Fudge Shoppe Cookies, Town House Crackers, E.L. Fudge Cookies and many more. Featured products include: Grahams Original, Ice Cream Cups, Chips Deluxe Rainbow cookies, Club reduced Fat crackers, and 100 Calorie Right Bites. The company also offers a number of dessert recipes. The Keebler slogan is "Uncommonly Good".

Keebler reviews and complaints

Keebler is ranked 356 out of 3190 in Food Manufacturers category

Area Served

Worldwide, USA

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